This month, in my Vegan Cuts Beauty Box, I received a Red Apple lipstick. Needless to say, I was giddy. I love lipstick. I used to be one of those, "I wish I could wear bold lipstick" girls. But, one day, a very wise cousin of mine said, "Just be brave and own it." So, I did! Now, I rock some pretty bright reds! Thus, I love new lipstick. But since I became vegan, the 99 cent lipstick at your local drug store, won't cut it anymore. So, finding a hue that is both natural, vegan, and beautifying, is exciting.
The color I randomly received was Strawberry Lips, so it does not exactly scratch that flamboyant, show-stopping itch, but it is an excellent every day color. The color goes on like a deep pink and is more for accentuating a natural look.
This lipstick applies very smoothly, and feels wonderful going on. However, I have noticed that it tends to dry out my lips. I find myself needing to put on some kind of chapstick before and after the lipstick application. As for the length of the wear, it is certainly not a stain, so you will need to reapply it multiple times for all-day wear.
In regards to ingredients, Red Apple Lipstick does a pretty decent job at cleanliness. Compared to the average drug store lipstick, which is often not vegan or cruelty-free, it is far superior. This superiority in ingredients will cost you about 23 dollars per lipstick. In this particular color (Strawberry Lips), the ingredients are listed in the picture below:
While the majority of the ingredients are very clean and even edible, some are more processed. Personally, I know that I wear lipstick every day, and if we are being honest here, I will eventually eat that lipstick through lip-licking and applications before meal times. So yeah, I really want a lipstick that can match my skin tone and outfit, but also be safe to accidentally consume. Thus, ingredients like titanium dioxide, are a bit worrisome. Titanium dioxide is often used in sunscreens and many anti-aging cosmetics. However,there are some studies which might suggest that it has carcinogenic properties. But, these studies are limited, and perhaps the UV blocking power outweighs any carcinogenicity. Ultimately, you have to decide what works best for you and your body here. Of course, this lipstick has some admirable hypo-allergenic qualities to it, as it is gluten-free, paraben-free, soy-free, and corn-free. To most allergy sufferers, this is a huge plus.
Overall, this lipstick is fun, smooth, and relatively clean. I enjoy wearing it. However, I would love to see this company, which already seems to strive for compassionate clean beauty, to push for even less processed ingredients, while maintaing their classy appeal.